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TicTemple

Maurice Lacroix

Founded
1975
Country
Switzerland
Group
DKSH
Watches
6
Median case
42 mm

History

The Zurich trading firm Desco von Schulthess launched the brand in 1975, naming it after a board member who had died. The house became an autonomous entity in 2001, and DKSH took a majority stake in 2011. Its most successful model is the Aikon collection, an integrated-bracelet sports watch with claws on the bezel that brings that style to accessible prices.

Timeline

  1. Brand launched

  2. Autonomous entity

  3. DKSH majority stake

Aikon 5

Pontos 1

Sources

  1. en.wikipedia.org
  2. fr.wikipedia.org